Tim McCall Weblog

Introduction

1. Viewing and usage of online video and television is on the rise as Internet users are becoming active participants.
2. Traditional television watching is not necessarily decreasing, but there is a struggle of content control as audience participation is changing.
3. Producers/broadcasters will have to look at new methods of reaching an audience through technology and allowing collaboration.

Traditional television

1. Internet is not slowly killing television.
2. Television companies are actively supporting Internet viewing and audience participation.
3. Competition is not the answer, Collaboration is.

Technology

1. New technologies are equipping the active viewer to produce their own content.
2. Streaming influences
3. Mobile phone influences
4. IPTV?
5. TV Sites
6. The future of On Demand
7. Wiki Video

Audience participation and collaboration

1. Viewers will begin to demand control of television content through web forums and blogging.
2. Producers/broadcasters will have to relinquish some control or find methods to control the active user’s abilities.
3. Advertisers will have to rely on Internet user’s to create their ads.
4. Technologies will allow people to overrun content on current affairs and the news.

What the viewer wants is what the viewer will get

1. Websites dedicated to web video and television are catering to the needs and wants of the user (joost.com, jumpcut.com, etc)
2. Professional versus Amateur presentation and viewing qualities.

Conclusion

1. Traditional television will never completely die, however formats and content will change.
2. Audience participation will inevitably change content and delivery of television.
3. Producers/broadcasters/advertisers will have to relinquish some content control to the viewers.